PROFESSIONALLY SPEAKING

Hello and Welcome to my Portfolio. I am a Professional Graphic Designer  and Art Director from San Diego California. I've been working in this Industry for some time and I absolutely love what I do. Over the course of my career I have designed and art directed campaigns for some of entertainment's top companies, have prototyped and developed apps for top national brands and designed, streamlined and managed interactive graphic content viewed by over 750 million guests for restaurant giants. My true passion is to produce and be involved in the design and development process helping direct and mold content
to maximize a brand's potential.

I've owned my own freelance company Hired-Gunz where I've had the pleasure to work with several top entertainment companies in the Southern California area, but just as much as I loved managing freelance campaigns, I truly enjoy working for creative and development agencies and being a part of a team. I've worked for start up companies helping market local products and have also worked on content for Fortune 500 companies. I am constantly learning and perfecting my craft and it's inspiring to be around others that share the same passions and may have different artistic styles or techniques to share and learn from.

As a designer I view myself as artistic, unique and full of ideas, but I am also methodical, well organized and I like to solve problems. This balance and a deep curiosity of how things interact has helped me cross over into the prototyping and
development world and has given me a wide prospective on design and streamline production. It's a unique language that
bridges nicely between marketing, creative and development teams and has helped me create much needed process,
standards and communication practices across entire creative teams.

My design style is a combination of colorful, rich and surreal imagery mixed with a clean and contemporary UI aesthetic. I like using sharp photography, natural backgrounds and landscapes, or clean production shots that I digitally paint and enhance with color accents and touches of shade, shadows and light overlaid with clean typography to make a brand's style stand out. My goal is for the viewer to see my imagery and want to "be in that moment" or have a desire to be a part of that particular brand because of its clean and larger than life appearance.

On the UX and interactive side I believe in a balanced approach. As an avid user and admirer of growing technology myself, I feel It's easier for the user to do as few simple taps or swipes to get to the content they are interested in quickly versus over saturation of menus and functions the user may or may not be interested in. UX is an ongoing study with the main focus always trying to give the user the best and most intuitive experience possible, so balancing between trimmed down simplicity and making sure everything the user may or may not know they need is available is the key to a great experience.