I had the privlieage to art direct a concept for a Disneyland ticket ad campaign. This campaign featured multiple channels including mailers, social media campaigns, email blast and a responsive landing web page.
I was able to use official Disney branding material along with my own designs and flair to come up with a colorful and fun campaign to promote discount tickets for Southern California residents.
Aside from design, I have also written and produced music for Disney among other popular television shows and networks.
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WEBSITE LANDING PAGE
Web Design • Graphic Design • UX
This was a digital campaign I had to design that would start with a social media ad that when clicked would lead to a landing page that listed promotional details. It featured a CTA that would then take the user to the official ticket E-commerce page.
I used the official diamond celebration castle background as a base and dressed it with pixie dust, California palm trees and the characters packed for a vacation.I based the website on the promotional art I composited and added touches of sky to compliment the scrolling background. I wanted the user to feel like the website was an artistically expanded
version of the initial banner ad art.
Tools: Photoshop, XD, Sketch
RESPONSIVE WEBSITE AND BANNERS
Responsive Web Design • Social Media
The web campaign needed to be responsive so I designed an alternate version for smart phones. I also had to create multiple banners for all popular social media apps.
Tools: Photoshop, Sketch
ALTERNATE PROMO ART
Graphic Design • Email Design
For the campaign I created two versions of the promo art. Here are a few examples of the second graphic. I used the same vacationing characters from the first version, but placed them in front of a CG mickey balloon floating among the clouds. Also included is an example of the email campaign.
Tools: Photoshop, XD, Sketch, HTML
TV SHOW MUSIC
Sound Design • Music Production
Among the designs I've had the pleasure to create for Disney, I've also had the privilege to write music for some of their Disney Channel shows. Here is a clip of the show "Hey Jessie" from 2012 which featured one of the many tracks I've written and composed for national commercials and television. Click the screen above to watch the clip and make sure your volume is up to hear the track.
Tools: Avid Pro Tools, Nexus2 synth, KV331 SynthMaster, Waves Plugin
CLICK PLAY BUTTON TO PLAY VIDEO
Contact: vicsagadesign@gmail.com